Product SKU Rationalization Effective May 31st
Signature formulations company update: Due to Inflation and new regulatory requirements (VOC Laws and FDA regulations) have pressured our business to rationalize carrying the 120 SKUs we had at the beginning of 2024. we have had to cut our SKU to service you with high-quality products at a reasonable salon cost.Keeping - Normal Items
Shampoos:
Volume & Shine Shampoo
True Hue Highlights Shampoo
True Hue Anti-Fading Shampoo
Moisture & Shine Shampoo
Keratin Therapy Shampoo
Blueberry Beetroot Shampoo
Conditioners:
Daily Indulge Conditioner
Color Moist Conditioner
Keratin Therapy Conditioner
Leave-In Treatments:
Elixir 11 Treatment
Keratin Therapy Replenisher
Super Bonder
Moroccan Miracle
DiaThix Thickening Serum
Sunflower Treatment
Styling:
Anti-Frizz Curl Crème
Brilliance Flat Iron Sealer
Creative Volumizing Foam
Design Foam
Grapeseed Fast Dry Accelerator
Making Waves Beach Spray
Paste Wax
Straight and Smooth
Structure Spray
Vexueinfusion (New name-Stvle Infusion)
Phasing Out - Slow Moving Items
Shampoos:
Freshen Up Dry Shampoo**
Marula & Grapeseed Shampoo
Apple Cider & Pectin Shampoo
Maximum Fullness Shampoo
Pure Moisture Shampoo
Anti-Frizz Shampoo
Clarifying Shampoo
Energizing Shampoo
Conditioners:
Marula & Grapeseed Conditioner
Maximum Fullness Conditioner
Intense Anti-Frizz Conditioner
Indulge Masque
Leave-In Treatments:
Scalp Purifying Revitalizer
Marula & Hemp Oil
Miracle Leave-In Treatments
Color Blocking Gel
Hair Extension Remover
Styling:
Shape and Hold Mousse
Thermal Styling Spray**
Extra Gentle Cream Cleanser
Dry Texturizing Spray**
Flex and Hold Styling Gel
Stay Spritz & Shine®
Creative Shaping Mist
** Aerosol Manufacturing Company Acquired, losing access to products